Meet the Team

The Infinite team has 100 plus years combined experience in the specialty automotive parts industry.  Our customers are in good hands with our part expertise and quality customer service.


John Matlack – Product Research & Development

John has worked in the limousine and specialty parts industry for 39 years total. He spent the first 11 years working in limousine manufacturing and has spent the last 28 years doing many things at Infinite, specializing in product development and engineering.  He has engineered some of our finest product lines such as our Infinite coach lights and Max-Air A/C products. When he is not working, he is in his garage restoring classic and muscle cars.

Cliff Burns – Sales & Customer Service

Cliff has been working with specialty vehicle parts for over 30 years. He got his hands dirty building limousines starting back in 1983 and then switched over to the sales and customer service side when he joined Infinite’s team in 2002. He has been around the block a few times when it comes to limousines and hearses. He is our resident funeral car expert. In his spare time, Cliff enjoys being outdoors hunting or fishing as well as racing and riding his Harley.  He is also a dedicated sports fan of the St. Louis Cardinals, Kansas City Chiefs and Nebraska Huskers.


John Williams – Purchasing, Manufacturing & Electronics Service

For the past 18 years John has been our electronics expert, bringing his previous years in the electronics industry to the table.  He handles purchasing and manufacturing, helping to bring some of Infinite’s vast and unique product line in, to be easily available to our customers. John loves the outdoors and especially enjoys camping, bow hunting and fishing.

James Hooten- Sales & Customer Service, A/C Purchasing

James is our youngest team member but still has 5 years of experience in the specialty parts industry under his belt. He brings a lot of fresh ideas to the table, helping Infinite provide the best customer service possible. James is gaining expertise with our Max-Air line of A/C products. In his spare time, James enjoys reading and podcasting.


Keith Williams – General Manager

Keith has worked in the vehicle parts industry for over 20 years. He has a vast knowledge of parts and enjoys providing excellent customer service to many of the builders in the specialty vehicle industry. You can visit Keith at our booth during industry trade shows, where he is handing out catalogs and showing off our latest products. Keith enjoys fishing and camping and spending time with his grandkids and is a great St. Louis Cardinal baseball fan.

Choose Infinite Innovations

Infinite has the vehicle accessory solution for you. Our inventory of accessories and aftermarket products is extensive. If you are unable to find the accessory you need on our website often times we can even place a special order for parts you need. Our direct partnership with Ford and GM allows us to get the best, high-quality accessories at a great value. Browse our inventory online or if you would prefer, contact us at 1-800-362-6224. With over 200 years of combined vehicle part manufacturing, our professional representatives are ready and waiting to help you find the aftermarket product or accessory solution for your vehicle. Remember, the power of innovation is infinite!

infinite innovations

The Industry’s #1 Largest Supplier of Parts & Accessories Since 1987

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